Quicken
Quicken is a personal finance management software that helps individuals take control of their money by tracking income, expenses, budgets, and investments in one place. It allows users to connect their bank accounts, categorize transactions, and generate reports to gain insights into their financial health.
My objective at Quicken is to elevate the brand through thoughtful design across product, marketing, and platform experiences. I focus on building scalable systems and high-impact campaigns that balance user needs, business goals, and long-term brand clarity.
Quicken’s branding embodies trust and simplicity, using a clean design and approachable voice to empower users with intuitive financial management tools.
As a brand designer for Quicken, my primary responsibility is to ensure a cohesive and compelling visual identity across all marketing and product touchpoints. I developed and maintain brand guidelines, ensuring consistency in typography, color schemes, and design elements across digital mediums. By crafting engaging visuals for campaigns, social media, and advertisements, I help reinforce Quicken’s positioning as a trusted leader in personal finance.
