EvenUp

Visual Identity

EvenUp builds tools that accelerate justice for personal injury lawyers and their clients - turning hours of manual casework into streamlined, data-driven workflows powered by AI. The brand is rooted in empowerment, clarity, and transformation, helping firms settle cases faster, uncover hidden value, and focus on high-impact legal work rather than administrative burden.


In my visual identity proposal, I aimed to evolve and articulate EvenUp’s identity across digital touchpoints. This included defining visual principles, crafting a cohesive design system, and ensuring every interface and asset reflects the brand’s mission to “close the justice gap” using technology and thoughtful design.

EvenUp’s visual identity balances professional authority with approachable clarity, signaling trust while demystifying complex workflows. The design system emphasizes precision and confidence, helping attorneys feel supported rather than overwhelmed.

EvenUp’s visual tone communicates professional competence without sacrificing human connection. Visual cues and UI elements are designed to:

  • Support information hierarchy in data-rich contexts.

  • Highlight critical actions and outcomes across the case lifecycle.

  • Reinforce confidence and reduce cognitive load for time-pressed users.

Iconography, layout systems, and interface patterns were developed to feel both modern and grounded—bridging the precision expected in legal tech with the adaptability required for AI-powered workflows.